Elevating Real Estate Marketing Through Custom Illustration
Overview
Funnychord assisted a realtor serving the competitive Chicago real estate market with a design project. To help differentiate his listings and strengthen his brand presence, Funnychord created high-impact print materials designed to stand out in a crowded field.
The Challenge
Luxury real estate marketing in Chicago is highly competitive. Standard listing postcards often blend together — relying on photography alone without a distinctive visual element.
Our client wanted marketing materials that would:
- Capture attention immediately
- Reflect the architectural character of the property
- Position him as a premium, detail-oriented agent
- Leave a lasting impression with potential buyers
Our Approach
Custom Line Drawing Illustration
We created a detailed custom line drawing of the featured building, transforming it into a refined, architectural-style illustration.
This approach:
- Highlighted the building’s character and structural beauty
- Added a timeless, high-end aesthetic
- Differentiated the piece from traditional photo-based mailers
- Reinforced our realtor's attention to craftsmanship and presentation
Postcard Design
We incorporated the illustration into a clean, professionally designed postcard layout that balanced:
- Strong visual hierarchy
- Clear property details
- Strategic branding
- High readability
The result was a marketing piece that felt intentional and elevated — not templated.
The Outcome
- Distinctive marketing materials that stood apart from competitors
- A premium visual impression aligned with high-value properties
- Increased memorability through custom illustration
Scope of Work
- Custom architectural line drawing
- Postcard design and layout
- Print-ready production files
