“Bummer news about your application to [Company Name Here]”
How would you feel if you received an email with that subject line?
That’s a real-world rejection email subject line for a job application which asked candidates to submit a 5-minute video demonstrating ideas for improving UX in addition to normal job application questions. (They did include their actual company name in the subject line, we’ve just intentionally left it out to be charitable.)
We asked some friends and family how they would feel and their reactions ranged from a simple “WTF?” to “at least then I’d know and can quickly move on.” The most liked comment from our network was “I picture boys in flip flops and baseball caps running the company.”
Of course rejection is tough. In the context of a job search it’s difficult for the recipient because often there isn’t a direct, clear reason provided. Candidates don’t learn much from generic rejections. And it’s a challenge for companies and recruiters to write those rejection notices too.
Consider This:
Every candidate you interact with will come away from the process with an impression of your team, your values, and your brand. Job applications are a marketing opportunity and communication is critical. Make sure you are representing your brand and company culture in a positive way and be open to feedback when you receive it.
Take some time to craft a thoughtful response and get some feedback from job seekers. It’s not just a nice thing to do, it’s good business sense.