Designing a Digital Legacy for a Celebrity Makeup Artist
Overview
Robin Siegel is a renowned celebrity makeup artist best known for her work as Head of Makeup on the iconic television series Friends. With a career spanning decades across television, film, and celebrity clients, Robin needed more than a portfolio — she needed a digital home that honored her legacy while remaining relevant for future opportunities.
Funnychord partnered with Robin to design and build a website that would serve as both:
- A curated archive of her body of work
- A professional platform for new client inquiries
- A brand presence reflecting her personality and creative range
- We have continued to manage and support the site since its launch in 2017.
The Challenge
Robin had an extraordinary body of work — including personal archives of behind-the-scenes photography and industry moments — but no cohesive digital presence that:
- Showcased the depth of her career
- Organized her extensive image collection into a navigable format
- Reflected her vibrant personality
- Enabled new professional inquiries
The project required sensitivity, curation, and a long-term mindset. This was not just a promotional website — it was a legacy piece.
Our Approach
1. Curating a Career Archive
- We worked closely with Robin to:
- Digitize and organize images from her personal collection
- Categorize work into structured portfolio sections
- Create a clear visual hierarchy that honored the storytelling behind each era of her career
The goal was to transform decades of creative work into an accessible, elegant digital experience.
2. Designing a Distinct Brand Identity
To reflect Robin’s colorful and energetic personality, we designed a custom logo and visual identity system for Robin Siegel Beauty.
The identity needed to feel:
- Professional yet artistic
- Timeless yet expressive
- Confident without being overstated
The result is a brand mark and design system that supports both her legacy and ongoing work.
3. Building a Scalable, Long-Term Platform
We developed a custom website that balances:
- Image-forward storytelling
- Clean navigation
- Portfolio structure
- Direct inquiry functionality
The platform allows:
- Potential clients to explore her body of work
- Industry professionals to assess her experience quickly
- Special occasion clients to easily reach out
The Outcome
The Robin Siegel Beauty website now serves as:
✔ A curated digital archive of an iconic television and celebrity career
✔ A professional portfolio for ongoing industry work
✔ A central point of contact for events, productions, and special occasions
✔ A long-term platform maintained and supported by Funnychord since 2017
By organizing her visual history and translating it into a cohesive digital product, we helped transform a lifetime of creative work into a structured and enduring online presence.
Scope of Work
- Brand identity & logo design
- Portfolio architecture
- UX/UI design
- Full website development
- Content organization & image categorization
- Ongoing maintenance and platform management (2017–present)
Why This Project Matters
Robin’s career includes leadership on one of television’s most culturally significant series, Friends. Preserving and presenting that work required thoughtful curation and a product mindset — not just aesthetic design.
As a boutique studio, Funnychord operates as a long-term partner. For nearly a decade, we have ensured her digital presence remains stable, polished, and reflective of her evolving career.
