Building a Visual Identity for a Character-Driven Series
Overview
“Miss Teri,” a television web series created by Erikka Walsh, needed a distinctive visual identity that captured the tone and personality of the show while remaining flexible for digital promotion.
Funnychord developed the logo and supporting graphic assets to establish a cohesive and memorable brand presence.
The Challenge
As a character-driven web series, “Miss Teri” required branding that would:
- Reflect the personality and tone of the show
- Be recognizable across digital platforms
- Translate well across thumbnails, social media, and promotional materials
- Feel polished while remaining approachable
Our Approach
We created a custom logo that emphasized clarity, personality, and scalability. The design balanced boldness and playfulness, ensuring strong visibility in digital formats where size and legibility are critical.
Supporting graphic elements were developed to maintain consistency across promotional assets, helping the series present a unified visual identity.
The Outcome
- A distinctive logo aligned with the show’s tone
- Flexible graphic assets for digital marketing
- A cohesive brand foundation to support series promotion
Scope of Work
- Logo design
- Graphic design assets for web and promotion
