Modernizing a Scientific Brand While Preserving Its Legacy
Overview
Funnychord partnered with a respected Indiana-based environmental consulting firm that provided innovative and cost-effective environmental, engineering, and management consulting services.
Established in 1996, the firm built a strong reputation across public, private, and government sectors — particularly for its expertise in Brownfield redevelopment and environmental remediation.
Our work focused on modernizing their brand identity and digital infrastructure while honoring the scientific credibility that defined their reputation.
The Challenge
By 2004, the firm had grown significantly in capability and recognition — but their visual identity and website did not reflect that evolution.
Key challenges included:
- A logo originally designed internally — technically meaningful but visually unrefined
- An outdated HTML website that was difficult to maintain
- Limited flexibility for content updates
- A brand presence that lacked cohesion and polish
The firm needed a professional identity that matched their authority in environmental engineering, without losing the authenticity of their origins.
Our Approach
1. Logo Redesign: Evolution, Not Replacement
The original logo held sentimental and historical value. Rather than discarding it, we approached the redesign as an evolution by:
- Refining proportions and typography
- Modernized color usage
- Simplified visual elements for clarity and scalability
- Preserved recognizable characteristics of the original mark
The updated logo maintained its scientific roots while gaining a more contemporary, professional feel — better suited for proposals, reports, and government contracts.
This careful balance respected the firm’s history while elevating its market presence.
2. Website Transition: HTML to WordPress
At the time, the firm’s website was built in static HTML — making updates slow, technical, and inefficient. We transitioned the site to WordPress, creating:
- A more flexible content management system
- Improved navigation and information architecture
- Cleaner presentation of service areas
- Easier updates for project highlights and news
- A scalable foundation for future growth
This shift significantly reduced internal friction and made it easier for the firm to manage content without relying on technical intervention for every update.
3. Long-Term Support
Beyond the initial redesign and migration, Funnychord served as ongoing technical and design support.
Our role included:
- Site updates and maintenance
- Technical troubleshooting
- Content refinements
- Hosting and performance oversight
- Design and UX improvements
This long-term partnership ensured the firm’s digital presence remained stable, secure, and professional.
The Outcome
Through brand refinement and digital modernization, the firm achieved:
- A polished, professional identity aligned with its expertise
- Improved credibility in competitive public and government bids
- A flexible WordPress website that reduced operational friction
- Long-term digital stability and support
While the firm is no longer in operation, it was for many years one of the stronger environmental consulting organizations in Indiana — trusted across sectors for complex redevelopment and remediation projects.
Scope of Work
- Logo redesign and modernization
- Visual identity refinement
- HTML-to-WordPress website migration
- Information architecture improvements
- Ongoing webmaster services and maintenance
